Bmj web development blog qr codes Qr codes are becoming more and more prevalent in our daily lives.Now commonly used for digital boarding passes, interactive shop windows and advertisements in newspapers, magazines and billboards, they are appealing to our inherent desire to access further information as quickly as possible. Notably, rather than remaining the domain of entertainment and retail marketing strategies, Qr codes are increasingly used as a serious means of information recall in professional and scholarly circles.The quick response(Qr)Code is said to offer the quickest and easiest link between curiosity and information retrieval andits value is recognised by businesses and consumers alike. If you're not yet familiar with quick response codes, they'reakin to the ubiquitous barcodes used by retailers to track inventory and price products at the point of sale. Whenusers scan or read a qr code withtheir iphone, android or other cameraenabled smartphone, they can link to digital content on the web;Activate a number of phone functions including email, im and sms;And connect their mobile device to a web browser. Qr codes are becoming more prevalent in marketing circles and have been integrated into both traditional and interactive campaigns across the globe.Media where qr codes have been deployed include:Billboard ads(See a recent calvin klein campaign), websites, email marketing, business cards, print ads, guerilla marketing campaigns, event ticketing and tracking, instore displays, tradeshow management, contests, direct mail campaigns and couponing just to name a few.See more novel uses of qr codes below: United airlines many of the major airlines are now using 2d codes as digital boarding passes.By the end of chacocktails 2011, ithas been reported thatall carriers will be required to provide this service for international flights. Geobased reviews and tours a pilot program between citysearch and antenna audio began in spring 2008.Reviews and audio snippets were embedded into codes on san francisco historical landmarks and restaurants.Foodies and tourists enjoyed selfguided tours of the bay. Ralph lauren interactive windows these allowusers topurchase itemswhen theshopsare closed.Consumers pass by, see somethingthey like, scan theqr code by a particular productand are instantly taken to the relevant product on their site.This usestwo trends perfectly:Qr codes and mobile commerce. What's most exciting is howqr codestake what social media is doing well now(Bringing people together with technology)And extend it to enhance that experience.The next generation of barcodes will hold even more information so much that an internet connection will not even be necessary. 40 % of all party dresses uk sale Tweets are from mobile devices. There were 2.4 billion UK internet visits to social networks in January 2011. cheapdress-sale Facebook is now the second most visited site in uk(After google)Every 6th page viewed in the uk is on facebook. On christmas day 2010, facebook traffic exceeded google traffic for the first time ever. On average, we pass 3, 254 pieces of personal information into databases each week. Microsoft and experian teamed up to discuss a number of trends that are sweeping the online realm.Social networking users have now surpassed email users.Demographically, younger internet users often only use email when communicating with adults.When speaking with their peers, they prefer to use social networking sites such as facebook and twitter. Robin goad from experian hitwise(A proprietary software that internet service providers(Isps)Use to analyse website logs created on their network)Revealed clear profiling patterns in social media usage.By crossreferencing this information with experian mosaic consumer classification data, they were able to identify a trend for more affluent members of society to use twitter, whereas facebook is much more mainstream and skews towards the upper working class. Emerging technologies to keep an eye on Nfc(Near field communication) chips weredescribed by Google as on steroids Nfcallows a device, usually a mobile phone, to collect data from another device or Nfctag at close range.In many ways, it's like a contactless payment card that is integrated into a phone.In other ways, it's similar to bluetooth, except that instead of programming two devices to work together, they can simply touch to establish a connection. Iads axa have recently released the first iad, which integrates newspaper advertising with an iphone.The video belowexplains the process in more detail, but the gist is that you come upon an engaging picture in print and are asked to place your iphone on a blank space on the page which brings the story to life, and keeps eyeballs on the iad for a full minute. Third life it is becoming increasingly hard to determine what is offline and online.Google and many others are in the process of seamlessly combining the real world and the online world into something entirely different.Industry experts predict that we will soon experience an indistinguishable mashing of our real physical first life and our second virtual life into a life both general motors and ford are integrating augmented reality technology into their windshields so that gps directions will be layered on to the road in front of you, along withdirections to your local burger king or hsbc branch.A car has even beenreleased with voiceactivated facebook newsfeed updates:Watch a demonstrationin the advert below.

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